I LIKE BEING THERE

Open for Culture and the Borgo Rovereto Festival – Alessandria, June 6–7–8, 2025

Open for Culture and the Borgo Rovereto Festival is the event that transforms Alessandria into a widespread stage,
where every street, courtyard, and balcony comes alive with art, music, performances, design, and flavors.
It’s a free, immersive, and accessible experience designed to engage all the senses and audiences of all ages.

For three days – from June 6 to 8, 2025 – the historic center and Borgo Rovereto open up to creativity
with over 170 active locations: live shows, jazz and blues concerts, art exhibitions, circus acts,
workshops, comics, gaming, and high-quality food and wine experiences.

The goal? To regenerate the city through culture, rediscovering often-overlooked places and returning them
to the community as vibrant, dynamic, and shared spaces.

“I like being there” is the tagline that captures the spirit of the event: being there to enjoy beauty,
being there to take part, being there to support the city and live a unifying experience.